Author: David Frawley

What Is Indic Soft Power And How Can India Leverage It In The Twenty-First Century?

India had its first ‘Conference on Soft Power’ in New Delhi from 17 to 19 December, hosted by the Center for Soft Power of the India Foundation in collaboration with the Indian Council for Cultural Relations, the Center on Public Diplomacy of the University of Southern California, and Nalanda University, Rajgir, Bihar. The conference was opened by Vice-President Venkaiah Naidu and featured speakers from a number of countries who addressed a variety of subjects as part of this extensive event. It included theoretical perspectives and Indian soft power across multiple verticals — ayurveda, cinema, cuisine, arts, crafts and design, language, literature, museums, performing arts, spirituality, tourism, education and yoga. Vice President Venkaiah Naidu addressing the conference  Vice President Venkaiah Naidu addressing the conference This article will examine various elements of soft power and global communication to provide an overview of the issues involved, and suggest a strategy to go forward. Soft power is a new political term that few people understand today and often misinterpret. Today, soft power is defined primarily in terms of economics, …